Created for bold explorers and those proud to be different, BIG BOLD embodies an attitude, a mindset, and a way of life that is irreverent, confident, and entirely unexpected. This year marks the start of a bright new BIG BOLD chapter with two firsts: the first stainless steel BIG BOLD and the first time Swatch combines BIOCERAMIC with stainless steel!ù
Provocative and playful, Swatch loves to keep things fresh, relevant and challenge the norm. First launched in 2019, BIG BOLD is the epitome of the watch for
urban streetwear and made a statement thanks to the oversized Ø 47 mm watch case. Since then, BIG BOLD has welcomed bright new styles and colorways, and featured BIOCERAMIC elements.
While stainless steel watches tend to result in understated designs, BIG BOLD IRONY is anything but. These timepieces are bold, confident, and daring talking points for the wrist.
The first five watches make a confiden statement with a post-modern mash-up of contrasting colors and materials. For the first time, a BIOCERAMIC core comes in a combination with a stainless steel case, creating an amazing, angular, multi-level and high-tech look. On top standout urban details do all the talking. The BIOCERAMIC plate, skeleton dial, and bi-compressed structured strap come in black (DARK IRONY), azure ( AZURE BLUE DAZE), red (RED JUICY), turquoise (MINT TRIM), and yellow (BOLDEN YELLOW). The sanblasted stainless steel case and crown look robust but weigh just 108 grams. For extra pop, the hands and index markers glow in the dark, and just like all BIG BOLD watches, the crown is positioned at 2 o’clock.
These BIG BOLD IRONY watches feature rich and metallic tones thanks to the high-profile sun-brushed dials, in five eye-popping shades that cannot go unnoticed: turquoise (AQUA SHIMMER), dark green (FORSET FACE), navy blue (INDIGO HOUR), amber (AMBER SHEEN), and burgundy (SCARLET SHIMMER). The sandblasted finishing on the case, crown and bracelet is a new tratment developed for Swatch and provides a rich, attention-getting, new matt appearance.
BIG BOLD IRONY WILL LAUNCH IN TWO PHASES THIS SUMMER: JULY 6 AND SEPTEMBER 7, 2023 ON SWATCH.COM AND IN STORES.
